belaDESIGN & Yitiao
- About yitiao
Yitiao is a new Internet media featuring the short video, which was founded by xu husheng, a former editor-in-chief of the bund pictorial.
Yitiao was established on September 8, 2014 and launched an offcial account at WeChat to publish the original short video at a daily pace.
The magazine-featured video is a distinct feature among yitiao and other TV programs or video programs. Its lens is slow, tend to static, emphasize scenery and decoration. The subject of the topic is the middle class character, which shows a certain kind of life style. Position high-end, do not make humorous paragraph, also do not do UGC (user original content) which is close to public life.
Yitiao is divided into several columns, close to the magazine setting. Each column is either weekly or bi-weekly. Although the overall rhythm is daily, the program structure is still a weekly broadcast.
Maintaining an unified style and standard is the core advantage of "Yitiao".
This time, belaDESIGN has honor to cooperate with yitiao to complete the filming of this video.